RooLife Group Limited, together with its subsidiaries, provides integrated digital marketing and customer acquisition services with a focus on driving online sales of products and services for its clients in Australia and China. Its online e-Commerce marketplaces assist businesses to sell directly to Chinese consumers and accept payment through the WeChat and Alipay mobile payments platforms. The company also offers e-commerce and cross-border, digital marketing, export, B2B distribution, travel and tourism, Daigou networks, and research and strategy services. The company was formerly known as OpenDNA Limited and changed its name to RooLife Group RooLife Group Limited in December 2019. The company was founded in 2014 and is headquartered in Perth, Australia.