Pureprofile Ltd provides profile marketing and insights technology services for marketers, researchers, and publishers in Australia and internationally. The company operates through three segments: Data & Insights, Media, and Performance. The Data & Insights segment conducts market research and provides research technology platforms. The Media segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Performance segment generates leads for clients through its consumer database and proprietary and partner digital assets. It collects deep profiles of consumers and provides businesses the ability to segment, target, and engage with audiences through research, marketing, and advertising. Pureprofile Ltd was founded in 2000 and is headquartered in Darlinghurst, Australia.